Looking for things to do in Vimmerby? This small town in Småland is one of Sweden’s best family destinations, with storybook attractions, peaceful forests, historic villages and outdoor adventures close by. Vimmerby is best known as the childhood home of author Astrid Lindgren, but there is much more to discover. Use this guide to plan a visit filled with Vimmerby attractions and activities for children, adults and curious travellers.
1. Visit Astrid Lindgren’s World
Astrid Lindgren’s World is the most famous of all Vimmerby attractions. This large outdoor theme park brings scenes and characters from Astrid Lindgren’s books to life through theatre, music, buildings and interactive experiences. It is designed around stories rather than traditional rides, so the atmosphere feels more like entering a series of living storybooks than visiting an amusement park.
During the main season, actors perform throughout the day as characters such as Pippi Longstocking, Emil of Lönneberga, Karlsson-on-the-Roof and Ronja, the Robber’s Daughter. Shows take place in several carefully designed settings, including Villa Villekulla and the farm where Emil’s adventures unfold. Children can meet characters, explore play areas and enjoy the freedom to move between performances.
The park is particularly suitable for families with younger children, although adults often appreciate the scenery, live performances and Swedish cultural references too. Plan to spend at least a full day here. Check the official programme before visiting, since opening dates, performance times and available attractions change between seasons. Comfortable shoes are useful because the park is spacious and most of the day is spent outdoors.
2. Explore Astrid Lindgren’s Näs
Astrid Lindgren’s Näs is the author’s birthplace and one of the most important cultural attractions in Vimmerby. The site includes the house where Astrid Lindgren was born, exhibitions about her life and work, gardens and a visitor centre. It offers a quieter and more reflective experience than Astrid Lindgren’s World.
The permanent exhibition explains how Lindgren’s childhood in Vimmerby and the surrounding countryside influenced her writing. You can learn about her family, school years, career and international importance as a writer. The stories are presented in a way that works well for both adults and children, with original objects, photographs, audio and interactive displays.
The gardens are worth exploring in their own right. They combine paths, plants and imaginative spaces inspired by themes from Lindgren’s books. Allow several hours for the museum and gardens, especially if you are interested in Swedish literature or want to understand the real places behind the fictional worlds.
3. Walk through central Vimmerby
Central Vimmerby is compact and easy to explore on foot. A stroll through the town is one of the simplest Vimmerby activities, and it gives you a sense of the local history between visits to the larger attractions. Look for traditional wooden buildings, quiet streets, small shops and cafés around the central square.
Vimmerby has a long history as a market town, and parts of the centre retain the character of an older Swedish settlement. The town was affected by fires over the centuries, so the buildings represent several periods rather than one perfectly preserved historic district. Even so, the scale is pleasant and walkable, with many details to notice in façades, gardens and doorways.
Vimmerby Church, located close to the centre, is another local landmark. The church has a long history and reflects the importance of the town as a regional meeting place. Opening hours can vary, so check locally if you would like to see the interior. The surrounding streets are also a good place to pause for coffee or lunch.
4. Discover the filming locations from Astrid Lindgren’s stories
Several rural locations near Vimmerby were used in film adaptations of Astrid Lindgren’s books. Visiting them is a rewarding activity for anyone who wants to see the landscapes associated with Emil, the children of Bullerbyn and other familiar characters.
Katthult
Katthult, near the village of Gibberyd, is known as the filming location for Emil of Lönneberga. The red farm buildings, fields and countryside are immediately recognisable to many visitors. The site is privately owned, so follow local signs and visitor instructions. Do not enter buildings or private areas unless access is clearly provided.
Sevedstorp and Bullerbyn
Sevedstorp was used as the setting for Bullerbyn, the village in The Six Bullerby Children. The landscape has the open fields, red houses and rural calm that many people associate with the stories. It is a peaceful place to visit, particularly in summer, but it is still a working rural area. Keep noise low, respect private property and park only in designated spaces.
A car or bicycle is usually the most practical way to reach these locations. They are not simply theme parks, so facilities may be limited. Bring water, check directions in advance and combine the visit with another stop in the countryside.
5. See moose at Virum Älgpark
Virum Älgpark is a popular wildlife attraction within driving distance of Vimmerby. The park gives visitors the opportunity to see moose at close range from a guided vehicle or designated viewing area, depending on the current programme. Moose are one of Sweden’s most iconic wild animals, and seeing them in a safe setting is a memorable experience for visitors who have never encountered them before.
Guides usually share information about moose behaviour, feeding and life in the Swedish forest. The experience is generally suitable for families, but younger children may need help staying quiet and attentive. The animals are powerful and should always be treated with respect. Follow the staff’s instructions and do not attempt to feed or touch them unless this is specifically allowed.
Opening times and tours can vary significantly by season. Reserve ahead during busy summer periods and check the current visitor information before setting out.
6. Go hiking in the forests around Vimmerby
The countryside around Vimmerby is ideal for relaxed walks and longer hikes. Småland is known for spruce and pine forests, rocky ground, lakes and quiet rural roads. You do not need to travel far from town to find places where you can enjoy a peaceful walk away from busy tourist sites.
Local trails vary from short family routes to longer paths that require more planning. Some follow forest roads or marked paths, while others pass lakes and open farmland. Before starting, check the route length, surface and current conditions. A map, charged phone, water and suitable shoes are sensible equipment, even for a relatively short outing.
One of the pleasures of hiking in this region is the changing landscape. In spring and summer, the forest floor may be covered with wildflowers and berries. Autumn brings colourful foliage and excellent conditions for woodland walks. In winter, snow and ice can make trails more demanding, but the quiet forests have a special atmosphere when conditions are suitable.
7. Visit Norra Kvill National Park
Norra Kvill National Park is one of the best nature excursions from Vimmerby. The park protects an old-growth forest landscape with tall trees, moss covered rocks and small forest lakes. It is a valuable contrast to the town’s family attractions and a good choice for travellers who want to experience a wilder side of Småland.
Marked paths lead through the park, including routes to viewpoints over the forest and lake. The terrain can be uneven, with roots, rocks and sections that become slippery after rain. Wear sturdy footwear and allow extra time if you are walking with young children.
Norra Kvill is a place for slowing down rather than rushing between sights. Listen for birds, look for signs of woodland wildlife and take time to enjoy the atmosphere of the old forest. There may be limited services inside or near the park, so bring food and drinks with you and take all rubbish home.
8. Spend time by a lake
Water is an important part of the Småland landscape, and a lake visit is one of the easiest Vimmerby activities to add to a summer itinerary. Depending on where you travel, you can swim, picnic, fish, paddle or simply sit beside the water. Local swimming areas may have jetties, small beaches or grassy spaces, but facilities differ from one location to another.
Always check the conditions before swimming. Many Swedish lakes have no lifeguard, and water temperatures can remain cool even in summer. Children should be supervised closely, especially around docks and rocky shorelines. If you bring a canoe, kayak or paddleboard, use a life jacket and follow local guidance.
Fishing can also be arranged in the surrounding area, but you may need a permit. Ask at a local tourist information point, accommodation provider or fishing association about permits, permitted species and seasonal rules. Respect private shorelines and leave fishing areas clean.
9. Explore the countryside by bicycle
Cycling is a pleasant way to see the landscape around Vimmerby at a slower pace than driving. Quiet paved roads and smaller country lanes connect farms, forests, lakes and villages. A bicycle makes it easier to stop for photographs, enjoy a picnic or visit a small attraction that might be missed from a car.
Families may prefer shorter routes close to town, while experienced cyclists can plan longer loops through the countryside. Remember that rural roads may have limited shoulders, and drivers may not expect cyclists around bends. Wear a helmet, use lights when necessary and make sure your bicycle is suitable for mixed surfaces.
Ask your accommodation provider about bicycle hire and local route maps. Some places offer bikes for adults and children, while others can recommend a nearby rental company. In summer, booking ahead is sensible because availability may be limited.
10. Enjoy Swedish food and local cafés
Taking a break for food is an important part of exploring Vimmerby. The town has cafés and restaurants where you can try Swedish favourites such as cinnamon buns, open sandwiches, potato dishes and seasonal pastries. A traditional fika, usually coffee or another drink served with something sweet, is an easy way to slow down during a busy day.
Look for menus featuring locally sourced ingredients when available. Småland is associated with forest produce, including berries and mushrooms, as well as traditional home style cooking. In summer, outdoor seating is a pleasant option, while cafés provide a warm place to rest after a day in the rain or on a forest trail.
If you are travelling with children, check restaurant opening hours in advance. Some smaller cafés close early or operate only during the main tourist season. Supermarkets and bakeries are useful for assembling a picnic before visiting a lake, national park or filming location.
11. Plan a family friendly day in Vimmerby
Families can easily fill several days in the area without repeating the same type of experience. Start with Astrid Lindgren’s World for a full day of theatre and play. On another day, combine Astrid Lindgren’s Näs with a walk through central Vimmerby and a café stop. A third day could include Virum Älgpark, a picnic and a short nature walk.
Build in time for rest. Children may enjoy a slower morning after a busy day at the theme park, and adults will have more energy to appreciate the museums and countryside. Swedish summer weather can change quickly, so pack layers, rainwear, sun protection and comfortable shoes.
- Book popular attractions and accommodation early for July and August.
- Check seasonal opening hours before travelling to rural sites.
- Carry snacks and water when visiting forests, lakes and filming locations.
- Use sun protection even on cooler days.
- Respect private homes, farms, wildlife and the right of other visitors to enjoy quiet places.
12. Visit Vimmerby in different seasons
Summer is the busiest time to visit Vimmerby, especially when Astrid Lindgren’s World is running its full programme. Long daylight hours make it easy to combine attractions with swimming, cycling and evening walks. Advance planning is particularly important during school holidays.
Spring brings fresh greenery, lighter crowds and good conditions for exploring museums and the countryside. Some seasonal attractions may have limited opening hours, so confirm your plans before arrival. Autumn is attractive for forest walks, with colourful leaves and a quieter pace in many places.
Winter offers a different version of Vimmerby. Snow is possible, daylight hours are shorter and some outdoor attractions may close or reduce their schedules. However, museums, cafés and seasonal events can still make a winter visit worthwhile. Check transport and opening information carefully, since rural services may be less frequent outside the summer season.
How long should you stay in Vimmerby?
A weekend is enough to experience the main highlights, particularly if Astrid Lindgren’s World is your priority. With two full days, you can visit the park, explore Astrid Lindgren’s Näs and see the town centre. Three to five days allow time for a moose visit, a national park excursion, filming locations, cycling and a lake day without rushing.
Vimmerby also works well as part of a wider Småland road trip. The surrounding region includes forests, historic towns, glassworks and many outdoor destinations. Staying several nights gives you the flexibility to adjust your plans around weather and seasonal opening times.
Getting around Vimmerby
Vimmerby is easy to explore on foot once you are in the centre. A car is useful for reaching Katthult, Sevedstorp, Virum Älgpark, Norra Kvill and more remote swimming or hiking locations. Public transport may connect some nearby communities, but services can be limited, particularly on weekends and outside the summer season.
If you do not have a car, ask your accommodation provider or the local tourist information service about buses, taxis, bicycle hire and organised excursions. Planning transport in advance will make it easier to fit several Vimmerby attractions into one trip.
Practical tips for your visit
- Reserve accommodation well ahead for the peak summer season.
- Check official websites for current prices, timetables and performance schedules.
- Bring a waterproof jacket, as outdoor attractions and nature walks continue in changeable weather.
- Wear shoes that work on both town streets and uneven forest paths.
- Keep dogs on a lead where required and check rules for national parks and wildlife sites.
- Carry a reusable water bottle and follow Swedish outdoor access guidance.
- Allow more time than expected for family attractions, since children may want to stop and play.
Choosing the best things to do in Vimmerby
The best things to do in Vimmerby depend on the kind of trip you want. Families often place Astrid Lindgren’s World at the centre of their itinerary, while literature enthusiasts may prefer Astrid Lindgren’s Näs and the nearby filming locations. Nature lovers can focus on Norra Kvill, forest walks, cycling and lakes. A balanced visit combines one major attraction with smaller discoveries, good food and time outdoors.
Vimmerby’s appeal comes from this mixture of imagination and landscape. You can spend the morning inside a world created by one of Sweden’s most beloved authors, the afternoon walking through an old town and the next day exploring a quiet forest. That variety makes Vimmerby a rewarding destination for both first time visitors and returning travellers.